Report: [Report Title]
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Input 1: The Ad
01_BrandName_AdName_Length_Platform.mp4
Macro 1
Running
Input 2: Eye tracking file
02_BrandName_AdName_Length_Platform_EyeTracking.mp4
Macro 2
Complete
Input 3: Moments tagging
MISSING FILE: 03_BrandName_AdName_Length_Platform_Tagging_.xls
Macro 3
Pending
Input 4: Time series generated by nVisage
04_BrandName_AdName_Length_Platform_AllViewers_STD_ww1.75_Six-Graph TS_eyetracking_.mp4
Macro 4
Complete
Input 5: ASCII file
05_BrandName_AdName_Length_Platform_AllViewers_STD_ww1.75_Summary_13fps_.csv
SCRIPT A: PYTHON
Derived Metrics and Scores calculator
OUTPUT – Derived Metrics
07_BrandName_AdName_Length_Platform_Derived Metrics_.xls
OUTPUT – AWC Scores
08_BrandName_AdName_Length_Platform_AWC Scores_.xls
Macro A
ERROR: That thing broke
Macro B
Complete
SCRIPT B1: PYTHON
ASCII to Emotions Input converter
ASCII for Emotions Predictor INPUT
06_BrandName_AdName_Length_Platform_AllViewers_Adcat_ww1.75_13fps_.xls
SCRIPT B2: R
Emotions Predictor
OUTPUT - Emotions
09_BrandName_AdName_Length_Platform_Emotions_.xls
Macro C
Complete
OUTPUT – Master workbook
00_BrandName_AdName_Length_Platform_Workbook_.xlsm

